Travel poster produced for the London & North Eastern Railway (LNER) to promote the Yorkshire coastal resort of Bridlington, showing two children in the sea. Artwork by Tom Purvis, who rallied for the professionalisation of commercial art. In 1930 he was one of the group of artists who founded the Society of Industrial Artists, which campaigned for improved standards of training for commercial artists in order to broaden their scope of employment. He became one of the first Royal Designers for Industry in 1936. This poster typifies Purvis' style, which was often characterised by flat, strong colours.
