This elegant vintage-style poster, designed by renowned French artist Pierre Fix-Masseau in 1988, captures the glamour and thrill of motoring along the sun-drenched roads of the French Riviera.

The artwork features a stylised red vintage race car speeding along a scenic coastal road, with motion lines that evoke excitement and freedom. Behind the car, the deep blue Mediterranean Sea, dramatic white cliffs, and a lone tree frame the composition, evoking the timeless beauty of the Côte d’Azur.

The bold text at the bottom — “Côte d’Azur” — anchors the design and celebrates one of France’s most iconic holiday destinations. Known for its luxurious resorts, winding cliffside roads, and cinematic charm, the French Riviera has long been a playground for artists, drivers, and dreamers.

Pierre Fix-Masseau, celebrated for his Art Deco and modernist poster designs, brings a dynamic energy to this piece. His work often blends elegance with movement, and this poster is no exception — a tribute to both vintage motorsport and Mediterranean allure.

This high-quality reproduction is printed on premium paper using archival inks, preserving the vivid colours and crisp lines of the original. It’s ideal for collectors, Francophiles, car enthusiasts, or anyone who appreciates stylish travel art with a touch of speed.